December 9, 2013
What is Innovation?
To innovate means literally to renew or change something. Innovation is about coming up with a better process, creating a new product, improving an existing one, opening a new market, finding a new source of supply or creating a better way to organize ourselves. Innovation may be technology-driven but it is just as likely to focus on a new and better way for people to work together. Innovation turns out to be surprisingly hard to measure, as it flows through ideas and experiments into services and products. However we believe it to be the primary driver of economic growth.
